Editorial portrait of a woman with braided hair

Brand & press

Press kit.Everything, correctly stated.

For journalists, stylists and ambassadors covering Beyond Lace. Please use the approved language below — the category confusion the name invites is the one thing we ask you to help us avoid.

Media contact

Fact sheet

Verified

Quotable

Brand facts.

Category: Luxury human hair wigs and lace units
Founded: 2026
Manufacturing: Xuchang, China — the wig capital
Standard: Virgin Remy, cuticle-aligned, batch-consistency guaranteed
Signature range: $500 – $1,200 per unit
Channels: Direct-to-consumer and salon wholesale / private label

Portrait of a woman with long styled hair

Editorial styling portrait with intricate braided hair

Approved language

How to describe us.

Use this

“Beyond Lace makes luxury human hair wigs and HD Swiss lace units.”

Use this

“A transformation brand — Beyond Lace. Beyond Beautiful.”

Please avoid

“Beyond Lace, the lingerie label…” — we are a hair brand. This one matters to us.

Please avoid

“Cheap” or “budget” — the brand competes on construction, never on price.

Assets

On request

Logo & brand assets

Vector wordmark, monograms, palette and typography rules.

Open the brand kit

Product photography

High-resolution unit imagery, lace-melt macro detail, packaging renders.

Request imagery

Ambassador enquiries

Three-tier partnership programme for creators and stylists.

See the programme

Beyond Lace