Beyond Lace
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Brand & press
The visual system is a price-justification tool, not decoration. Everything here is the licensed, correct version — please use it rather than recreating marks by eye.
One wordmark, two monograms, one icon. Each has a job; using the wrong one at the wrong size is the most common misuse we see.
Primary wordmark
Aurora monogram
Flat gold monogram
Crown / hair-wave
Palette
Infinite Black
#090909
Luminous White
#F8F5F1
Velvet Plum
#5A2D67
Blush Aura
#EECAD5
Gilded Gold
#C9A66B
Deep Aubergine
#321528
Dust Rose
#DCA8B7
Warm Ivory
#FBF8F4
Canela and Neue Haas Grotesk are commercially licensed — partners must hold their own licence or use Cormorant Garamond, which is open (SIL OFL).
Need a specific asset — packaging render, campaign imagery, vector wordmark? Request it through the headquarters contact and it arrives by email.
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